2020 brand redesign for DubHacks, a 24-hour hackathon hosted by students from the University of Washington.
Team
Daniel Kim
Verli Chen
Timeline
9 months
Tools
Procreate
Figma
Notion
Adobe Illustrator
Brief and Challenge
DubHacks undergoes a rebrand every year for the annual hackathon, except for the first time ever, DubHacks takes place completely online. Navigating these new difficulties forced us to reimagine what a hackathon could look like, and how to create a sense of fun, community and inclusivity online.
Previous Branding
Stage One Ideation
Keeping the color pink as a central part of DubHacks was important, but we wanted to steer the design in a different route this year, pushing for more experimentation We wanted to explore texture, dimensionality, and a dark theme in this initial stage. However, we decided that this route was too abstracted and aimed to go for a more simplified and representational route.
Moodboard
Thick lines, organic shapes, and fun characters served as our new inspiration.
Stage Two Ideation
Final Direction
Visual Language
Emojis created for the multiple assets, including the Notion Hacker Guide, slide decks, and website.
Team Profile Filter
Slide Deck
Hacker Guide
Hackathon Highlights
Live-streaming with keynote speaker Michael Seibel
Hacker merch
